Mag-SleekGrip-X

Apr 28

The Project

We produced a number of social media commercial videos for SleekStrip and their Mag-SleekGrip-X product. The goal was to create a 90 second full overview of the product functionality, as well as a number of 30 second and 10 second cut downs for social media, YouTube bumper ads, and Facebook ads. We worked with the SleekStrip team in the Pre-Production phase to determine which product functions to highlight in the short video versions. We created storyboards for each of the short version which, alongside our main video script, allowed us to capture all of the necessary content for every video version. We were able to work smoothly and efficiently on-set to shoot each scene without missing important elements or spending too much time on any given scene.

Our Approach

We decided to go with a ‘product first’ approach for these video, showing how it can fit into a user’s life while focusing primarily on the product itself. With the number of configurations, designs, capabilities, and features that Mag SleekGrip-X has to offer, we thought it should be front and center in every shot. This was important in being able to keep the videos to a palatable length for viewers, making sure they stay engaged by showing product functions quickly and concisely.

Check out the full length video and some of the short versions below.