ZADA - SNAKES & LADDERS

Zada sings and dances with 2 backup dancers. We intercut between choreographed dance, Zada singing solo to camera, and prepared b-roll shots for key song moments. Shot in 1 studio location with dynamic coloured lighting and camera movements.

Prepared B-Roll Concepts

Snake on Zada’s arms.
Congas at the ending.
Re-Projection of camera

Performance Scenarios

Zada with 2 backup dancers (extensively covered)
Tight profile of Zada - Moving lights across her face and the background
Dynamic movement through the space, ZADA performing to camera

Video References

Lighting and content reference. This video shows what can be achieved in a simple space with dynamic lighting and effects. Our video differs by changing the colours to better reflect Zada’s style.

Lighting
- Dynamic, moving, volumetric lighting
- Creating movement in an otherwise static environment
- Saturated colours (PINK, BLUE, GREEN)
Filtration
- Streak filters/flares to accentuate the dynamic lighting
- Adds more visual interest to each shot

Dance reference. This video is a good example of how much dance and movement is possible for 3 people within an imaginary 10ft by 10ft square. It also shows a similar intent with the dance where it is not the only focus of the video. The dance is a large aspect, but there is more going on with content and visuals as well.